Today I want to share with you three things:

1) Some important information, 2) an invitation, and 3) an announcement. Here goes:

I recently finished reading a book called The Icarus Deception by Seth Godin. It was an engaging, mind-blowing read that I highly recommend. It’s about business, it’s about art. It’s about having the courage to do whatever it is you feel inspired to do. To make something beautiful and generous for your tribe, your niche, that is filled with meaning and value. 

Seth essentially defines art as the combination of self-expression and human connection. 

Why does it matter?
Two reasons. 1) The safety zone is changing and 2) opportunity is knocking. 
Even in my childhood, I grew up hearing this narrative: Grow up, go to college, get a good career that you like so that you can live the life you want. One problem is that other than my young childhood, I never had total buy-in to this storyline. The other problem is that the truth of that story is diminishing rapidly, the safety zone is changing. The industrial economy told us to conform, to blend in, to build someone else’s empire, to climb the corporate ladder. While there was once the promise of stability once you reach your desired spot, pensions are disappearing, jobs are being cut, divisions are merging. The safety zone is changing, but opportunity is knocking. 

There has never been a better time to do your art. To find your “tribe,” appeal to the fringes. I saw Pomplamoose, a youtube band, live in concert last month. They didn’t get big by waiting for some iconic record label to pick them. They did their art and formed a tribe. Now they have the pleasure of turning down record labels, because they like who they are and what they do. And they have control
“Our cultural instinct is to wait to get picked…No one is going to pick you. Pick yourself.” - Seth Godin

What does it look like for you to do your art?
You know better than I what it is you feel called or inspired to do. But my invitation to you is this: DO IT. DO. YOUR. ART. It could be poetry. Maybe ice skating. Maybe it’s a new business or non-profit. Maybe it’s church-planting. Maybe grass-roots campaigning. Welding. Whatever it is that you deeply desire to do, remember, it’s art. 

I triple-dog-dare you to share your art. It just might be what you, your tribe, your community and the world needs. It matters.


For me, one of the first steps of doing my art was committing to one craft, one form of art, everyday. I’m writing everyday on my blog, :)

But there is another step I’m taking…

As of this week, I will no longer be a Realtor at Keller Williams. 

I will be moving my license to a referral-only firm, and stepping out of the active role of being a realtor. You can still send me your referrals or come to me with real estate questions, but ultimately I will be pointing you towards someone else. 


Because it’s not the art I feel called or inspired to do. It’s been a crucible for growth, a place for me to learn new things about business, connection and myself, but I’ve decided it’s not for me. 

What’s next?

I will still be working as a waiter/bartender, and am currently drafting plans and ideas for the next venture. I will still be keeping in touch with you, sharing my art as I know how, and you will be in the know for what comes next. I think I have an idea of what it will be, but it’s still being given shape. Next week I’ll be sharing with you a cause I’m passionate about, and open myself up to some outside input. 

Everything I’ve said to day is as much for me as it is for you. Stepping out into the void isn’t easy, but it’s the first step of a creative process that I’m embracing. 


Benjamin FaderComment